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Older brands (or those that want to appear as though they’ve been around for decades) make solid use of these sorts of fonts to instill confidence. Serif fonts exude a sense of respectability, reliability, and tradition. According to Crazy Egg, the five main font types elicit different emotions or associations: Serif FontsĮxamples include Times New Roman, Baskerville, and Georgia. Certain types of fonts have certain “feelings” associated with them. This applies to logos mostly but it would pay to keep this information in mind as you’re selecting email fonts as well. There’s a psychology to your font choices as well. This small change reduced bounce rate by 10% and increased the conversion rate by a whopping 133%! All because of bumping up the font size two points!

The 13pt version of the font performed so much better because the content was now easier on the eyes and more readable. More space was added between the lines of text as well. The research involved increasing a block of text set to Arial font from 10pt to 13pt. In fact, according to research conducted by Click Laboratory, slightly increasing a font’s size can have a huge impact on your conversion rate. The size of the font you choose matters, too. It’s not just the font you choose that has an impact on conversions, however. And if people are only spending 11 seconds on an email, that’s a ton of time wasted. In fact, people take twice as long to read fancy fonts. Often, this means relying on standard fonts that everyone is familiar with already. They need to offer that “at-a-glance” convenience. That means any fonts you choose need to be readable and scannable. Most people spend only 11 seconds on email. 😬 🗑 Learn more about email-safe fonts and why you need them ⬇️ Click to Tweet How Good Fonts Boost Conversions How you present your emails can make the difference between your audience reading them.and sending them straight to the trash. But first, let’s briefly discuss how good font choices can actually make a huge impact on your conversion rate. That’s why it’s highly recommended you stick to email-safe fonts only when creating email marketing content. In fact, if a font isn’t supported, an email client may end up using a fallback font which could mess up your intended tone at best or obscure the legibility of your content at worst. However, special fonts won’t always display correctly in all email clients. And you want to make your content stand out. After all, you want to make a positive impression. Then the Signature and Stationery dialog box comes out, and you can follow the same steps we described for Outlook 2010 to change the font for all incoming email messages.It’s tempting to use fancy fonts for your emails. Step 3: Click the Stationery and Fonts button on the Mail Format tab. Step 1: Configure your Outlook 2007, and change all incoming email messages into plain text. There is a litter difference to configure and change the font size and color for all incoming email messages in Microsoft Outlook 2007. See the following screen shot:Ĭhange font size and color for incoming emails in Outlook 2007 You will get the content of the incoming email with green bold font, and the font is Calibri and 16. Then go back to the main interface of Microsoft Outlook, and preview an incoming email in the Reading Pane. Step 7: Click all OK buttons in each dialog box. And in our case we select the green color.

Select one color in the Font color: box.Select a font style in the Font style: box.Step 6: In the Font dialog box, change font for incoming emails: Step 5: In the Signatures and Stationery dialog box, click the Font button in the Composing and reading plain text messages section. Step 4: Go to the Compose messages section, and click the Stationery and Fonts button. Step 3: In the Outlook Options dialog box, click the Mail in the left bar. Step 1: Configure your Outlook 2010 or 2013, and change all incoming email messages into plain text. Change font size and color for incoming emails in Outlook 20įirstly of all, we will guide you to change the font size and color for all incoming email messages in Microsoft Outlook 20.